We wanted Californians to save energy. So we lead by example. Which is why every ad in this campaign saved energy. Because it all adds up.

Awards:
3x Effies

Credits:
Agency: DDB SF
Executive Creative Director: Ben Wolan
Group Creative Director: Mark Krajan
Senior Copywriter: Boomer Cruz
Associate Creative Director, Art: Aubrey Day

Salesforce wanted prospective customers to see how Spotify Advertising uses Salesforce to boost its bottom line and hit their numbers. So we created a video, blog, and event activation to bring truly bring the customer story to life.

Alaska Airlines and Virgin America were two very different airlines. So when we were tasked with announcing Alaska's acquisition of Virgin, we knew Virgin fliers were going to be a little upset — okay, pissed.

So in order to ease tensions and boost excitement, we highlighted other odd couples throughout pop culture that joined forces to make a brilliant team. The result? People were… a lot less pissed. Especially after enjoying a few glazed donuts topped with crispy bacon. Delicious.

Credits:

Agency: Mekanism SF
Executive Creative Director, Co-Founder: Tommy Means
VP, Director of Creative: Tom Lyons
Creative Director: Matt Stafford
Creative Director: Hart Rusen
Art Director: Patrick Nelson
Copywriter: Boomer Cruz

People in sales were hit hard in the pandemic. They had to shift from connecting with their customers over fancy lunches, boozy brunches, and tee offs from gorgeous gold courses to...well, chatting over Zoom calls. It was tough. They needed a new mindset. A way of thinking.

So we created Think Outside the Quota. A mini doc series and live event that brought together the leaders in sales from every level within top industries to share insights on how they've shifted their strategies and found sales success.

In the end, 700,000+ organic impressions were generated. And that was just a few months after the launch.

Energy Upgrade California wanted to do something innovative to spread awareness about saving energy on Earth Day. So given that the lights on billboards use a ton of energy, we partnered with McDonald’s to turn the lights off theirs. And with the help of glow in the dark tape, we turned them into ads for energy conservation.

Credits:

Agency: DDB SF
Chief Creative Officer, DDB North America: Ari Weiss
Executive Creative Director: Ben Wolan
Creative Director: Samantha Brown
Senior Copywriter: Boomer Cruz

I wrote GIFS for the Madden 15 Gifferator, a GIF generator that flooded the internet with good ol', real-time, video game trash talk all NFL season long.

Credits:

Agency: Heat SF
Role: Junior Copywriter

Awards:

6x Cannes Lions 
4x Clios
2x D&AD
2x ADC
2x Game Marketing Awards
3x Shortys
1x One Show
FWA Site of the Day
FWA MOTD 

Strength isn’t obtained overnight. There’s no miracle supplement that will build a dream body for you. If you want to get stronger, you have to put in the work. You have to earn it. You have to utilize the power of the compound effect. And only then, with the help of the protein in Muscle Milk, you will get Stronger Everyday.

Credits:

Agency: Mekanism SF
Executive Creative Director: Tommy Means
Creative Director: Tom Lyons
Associate Creative Directors: Michael Grant, Joe Beutel, Matt Stafford
Junior Copywriter: Boomer Cruz
Art Director: Sean Grimes

For the 2016 NFL season, Alaska Airlines converted Russell Wilson's passing yardage on the field, into flight miles in the sky. After each home game, we posted a video highlighting a few of his stats and showing how his passing yardage was added into a jackpot that three lucky fliers won at the end of the season.

Credits:

Agency: Mekanism SF
Creative Director: Matt Stafford
Copywriter: Boomer Cruz

Jim Beam Devil's Cut bourbon is made by extracting the spirits that soak into the barrel wood after years of aging, so you can unleash the spirit trapped within you.

We asked people to show us how they made history through two films on preroll and social, then rewarded three lucky winners with an experience they won't forget.

Credits:

Agency: Mekanism SF
Creative Director: Brian Perkins
Junior Copywriter: Boomer Cruz
Art Director: Jessica Wyatt

In a world full of distractions, salespeople are having a hard time staying focused on selling. But with Sales Cloud, they can truly be ready for anything.

To prove this, we told a real customer’s story about how Sales Cloud kept them on track. No matter what.

Credits:

Senior Director, Creative: Steve Tornello
Senior Copywriter: Boomer Cruz
Senior Art Director: Chris Wojcicki

It was Dreamforce 2019, the biggest business conference in the world. We needed a “bright, shiny, relevant object” for a zone called the Einstein AI Summit. And we needed it to show how AI connects all the different Salesforce products.

The result? Einstein’s 360 Express, a gondola ride up the AI Summit. Narrated by the friendly tour guide, Einstein, riders got to see the power of the “Customer 360.” Haptics, buttons, and screens all around the interior made for a fully immersive and interactive experience. It proved to be an informative — and fun — way to learn about Salesforce’s artificial intelligence and the Customer 360.

Credits:

Client: Salesforce
Group Creative Director: Carl Loeb
Senior Copywriter: Boomer Cruz

Lyft wanted to do something cool for St. Patrick's Day so we decided to strike riders with the luck of the Irish. By opting into Lucky Mode, a gold car would show up with gold chains, got hat, gold chest, and about 100 gold keys in the backseat. If riders found the key that opened up the chest before getting to their destination, they won up to $600 in free rides. And a pretty dope gold jacket.

Credits:

Agency: MUH-TAY-ZIK | HOF-FER
Executive Creative Director, Co-Founder: John Matejczyk
Creative Director: Tony Zimney
Art Director: Greggy Adriano
Copywriter: Boomer Cruz

*SPEC*

Rugby is at a tipping point in North America. The young athletes of the sport currently have many local teams to play for, but what lacks is a large scale developmental system leading them into the pro ranks.

Mirroring the athletic academy system in sports like soccer, Nike has created the Nike Rugby Academy — a developmental system funneling the best high school talent into professional clubs throughout the world. We're asking the youth to apply to the program and accept the challenge.

Credits:

Creative Director - Vince Engel
Art Director - Conor Rechtschaffner
Copywriter - Boomer Cruz